Cracker Barrel is a chain of country-themed restaurants known for their affordable deep-fried fare and welcoming atmosphere. Cracker Barrel Old Country Store is a reference to the local custom of having conversations over a cracker barrel. Vegan sausage is now available at Cracker Barrel. The meat-eating public is not happy about this.
The southern franchise restaurant is one of the only places to grab a bite to eat after shopping for a glitzy yard chameleon or a “Live, Laugh, Love” wall sign while rocking in a real wood rocking chair on the front porch.
However, there is some controversy about a new item on the menu. Some of Cracker Barrel’s meat-eating customers are upset because the restaurant now offers vegan Impossible Sausage.
Patrons of Cracker Barrel are Dissatisfied with the New Menu Items
The general public has spoken out against Cracker Barrel’s new plant-based sausage and does not want to test it. The traditional sausage is still available for those who prefer it, but some customers feel miffed that the eatery is catering to vegetarians and vegans.
A persistent internet urban legend claims that the name “Cracker Barrel” is a reference to the racist white nationalist term “crackpot” or to a barrel of “whips” used on slaves. Posters in one version even imply that the store’s stylized “K” signifier is meant to resemble a whip. Although the name “cracker” has been used to refer to cracking whips in various settings, this has been disproven by Sopes. However, the moniker seems to be coming back to haunt the food service company.
Cracker Barrel didn’t intend to spark a culture war on social media when it tried to modernise its image by offering mimosas and fashionable stuffed pancakes on the menu. However, it is precisely what occurred.
The recent post on the chain’s Facebook page has sparked a lively debate in the comments. What’s even more unexpected is that the chain’s problems started because they added a single item to the menu. What was it, then, that had such a divisive effect on the store’s clientele? Vegan sausages are the new morning standard.
Cracker Barrel has been dragged into the midst of the culture wars.
On Monday, the restaurant chain encouraged its guests to “explore new meat frontiers” with their plant-based sausage offering, sparking a heated debate on the company’s Facebook page.
Cracker Barrel wrote in its post, which featured an image of eggs, hash browns, and two patties with a toothpick labelled “ImpossibleTM” inserted in one, “Experience the out-of-this-world flavour of ImpossibleTM Sausage Made From Plants next time you Build Your Own Breakfast.”
The Implications of This Development for Cracker Barrel
Cracker Barrel is no stranger to controversy; the restaurant has been sued and found guilty of discrimination before. The case, filed by over 40 individuals, alleged that Black customers were treated rudely and segregated from White consumers. It also complained about the subpar quality of the service and the food. Cracker Barrel’s reputation took a hit, and the company is now thinking about how to make its restaurants more welcoming to people of various backgrounds.
Cracker Barrel has stated that it is “always exploring opportunities to expand how our guests experience breakfast and provide choices to satisfy every taste bud,” including those who prefer “traditional favourites like bacon and sausage” as well as those who are interested in trying out “new, nutritious plant-based options like Impossible Sausage.”
Cracker Barrel is beginning its long road toward diversity and inclusion with baby moves today. Even if they don’t know it, the firm behind their go-to takeout is attempting to implement these policies for both its staff and, now, its customers. This isn’t an action taken out of malice; rather, it’s part of a larger corporate strategy.